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Overview Life insurance EXCLUSIVE LIFE INSURANCE LEADS

Your market.
Your criteria.
Your lead flow.

Buy exclusive life insurance inquiries on a pay-per-lead basis, generated through paid acquisition and qualification funnels. Built around your buyer requirements, with real-time delivery.

Start a lead test Explore the specs

Controlled pilots. Quality feedback before scale.

BUILT AROUND YOUR CRITERIA

Your requirements.
An exclusive fit.

PRODUCTYour life insurance offer
GEOGRAPHYYour states & ZIPs
QUALIFICATIONYour acceptance criteria
ONE BUYER ONLYExclusive to your business.

Life insurance leads · Pay per lead

Illustrated process · Apex does not resell your leads.
01Buyer-specific filters
02Consent capture
03Verification options
04Agreed delivery
BUYER-DEFINED QUALIFICATION

What can be configured

The campaign is built around the buyer’s market and acceptance criteria. Available fields and filters depend on the product, traffic source, funnel, and agreed test structure.

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Product interestFor example, final expense or another agreed life-insurance product.
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State & ZIPTarget geography can be defined before traffic begins.
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Age / date of birthAge requirements can be included when relevant to the campaign.
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Coverage interestRequested amount or coverage-range questions can be included.
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Tobacco & health questionsBasic screening questions can be added based on buyer criteria.
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Existing coverageOptional questions can help segment or qualify inquiries.
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Contact details & timingValid phone/email fields and preferred contact timing can be collected.
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Submission recordsAvailable records can include timestamp, source URL, disclosure text, and submission data.
COMMERCIAL STRUCTURE

A clear pay-per-lead structure

Buy exclusive life insurance inquiries at an agreed price per lead. Pricing, test size, and acceptance criteria are confirmed before launch.

Lead buying

Exclusive pay-per-lead pilot

Pricing can be based on geography, product, qualification requirements, verification, and expected volume. Initial tests begin with an agreed batch and written acceptance criteria.

Agreed before launch

Clear terms for every lead

Confirm the price per lead, qualification filters, delivery method, and invalid-lead rules in writing. Review the first batch before deciding whether to increase volume.

Exclusive leads only: Each lead is sold to one buyer only. Apex does not resell your leads to other buyers.
QUALITY & DELIVERY

Consent, verification & delivery

The goal is a documented, buyer-defined consent process with clear records, verification options, and delivery rules.

Documented consent capture

Campaigns can use buyer-approved disclosure language and retain available consent records, including timestamp, source URL, disclosure text, and submission data.

Optional phone verification

Phone verification can be added when a buyer wants an additional contact-quality step. The exact verification method is agreed before launch.

Real-time delivery

Leads can be routed by CRM integration, webhook, email, CSV, or another agreed workflow after submission.

Compliance note: Buyers are responsible for having their legal counsel review consent language, calling/texting procedures, licensing requirements, and other applicable insurance and telemarketing obligations. Apex only represents systems and records actually configured for the campaign.
YOUR FIRST PILOT

How a pilot works

Small tests make lead quality easier to evaluate before either side commits to more volume.

1

Define specs

Product, states, filters, volume, delivery, and invalid criteria.

2

Build the flow

Traffic, funnel questions, tracking, consent language, and routing are configured.

3

Run a controlled test

A limited pilot is launched so your team can review actual inquiry quality.

4

Review & scale

Quality feedback and economics determine whether volume increases.

AGREE THE RULES FIRST

Invalid-lead rules are agreed first

Every buyer is different, so the written acceptance criteria should be settled before launch rather than argued after delivery.

Common examples

  • Duplicate within an agreed period
  • Invalid or disconnected phone number
  • Outside agreed geography
  • Outside agreed age parameters

Campaign-specific examples

  • Missing a required consent record
  • Incorrect product interest
  • Test or obviously fraudulent submission
  • Missing a required buyer-defined field

Credits & replacements

The dispute window and whether an accepted invalid lead receives a credit, replacement, or another remedy are defined in writing for the specific pilot.

BUYER QUESTIONS

The details matter.

How are life insurance leads generated?
Campaigns are generated through paid acquisition and qualification funnels. The specific traffic sources used for your campaign are discussed and agreed before launch rather than implied broadly on this page.
Are the leads exclusive?
Yes. All leads we sell are exclusive to one buyer. Apex does not resell your leads to other buyers.
How quickly are leads delivered?
Campaigns can be configured for real-time delivery after submission through CRM integration, webhook, email, or another agreed workflow.
How much volume is available?
Volume depends on geography, product, qualification requirements, traffic economics, buyer feedback, and campaign capacity. We prefer to establish quality with a controlled pilot before discussing scale.
Do you guarantee sales or issued policies?
No. We generate inquiries based on agreed criteria. Follow-up speed, sales process, agent performance, pricing, carrier fit, and underwriting are outside our control, so closed sales, policies, revenue, or ROI are not guaranteed.
What information should I send for a quote?
Your target states, life-insurance product, desired filters, delivery method, expected test size, and any must-have consent or verification requirements.
LET’S FIND THE RIGHT FIT

Your criteria.
Your next life insurance pilot.

Tell us what a qualified inquiry looks like for your team.
We’ll work from there.

Start a lead test

Criteria first. Scale after feedback.